McDonald’s, the world’s leading fast food giant, presents itself as one of the most promising long-term investments in the American fast food chain segment. The company continuously gains market share with its expanded delivery network and the pressure on the cost side is decreasing. These factors allow McDonald’s to significantly improve margins through targeted price increases. From a fundamental perspective, McDonald’s is moderately valued and from a technical perspective, everything speaks for a continuation of the current trend.

Six-month chart for McDonald’s Corp If McDonald’s bounces off the red 200-day line from above, it can go back up. (Source: Stock Screener)

Innovation and Growth: McDonald’s Strategy McDonald’s shines with its sense for new trends and its proven 3-growth strategy: delivery, digital, and drive-thru. This strategy leads to record results and enables the company to generate attractive margins despite high costs. A key element is the MyMcDonald’s Rewards program, which with increasing membership numbers ensures growing sales in the online segment. Planned expansions and innovative store concepts such as „CosMc’s“ promise fresh impulses and open up new possibilities to gain market share.

Expansion and Digitalization: The Path to the Future McDonald’s plans to expand its store network by 10,000 stores in the next four years, with a special focus on emerging countries such as China and India. The digital distribution is also to be strengthened through the expansion of MyMcDonald’s Rewards and the expansion of the delivery network. The planned price increases of around 10% in the coming quarters, combined with the decreasing cost pressure, promise higher margins and thus further growth.

Conclusion: Why McDonald’s deserves your attention McDonald’s is not only an icon of fast food, but also a serious player in the stock market. With a solid growth strategy, targeted expansions, and a strong position in the digital space, McDonald’s is ready to further expand its market leadership. For investors looking for a stable, long-term investment with continuous growth potential, McDonald’s is an attractive option. Stay tuned, because the journey of the fast food giant is far from over!