McDonald’s scores with CosMc’s.

Last Updated: 1. Februar 2024By

Have you heard about McDonald’s new restaurant concept? The fast food chain recently opened a CosMc’s, named after a McDonaldland space alien character that appeared in advertisements in the 1980s. The menu at CosMc’s focuses on specialty drinks and snacks.

According to data from, CosMc’s received twice as many visits as a typical McDonald’s location in December 2023, even though the new store in Chicago had not been open for the entire month. also stated that additional capacity would have been beneficial to meet the high demand.

More locations planned McDonald’s plans to open 10 more pilot locations in the Dallas-Fort Worth and San Antonio metropolitan areas by the end of the year. While many independent restaurants are struggling, McDonald’s has ambitious growth plans. Rising costs for resources, energy, and labor make it increasingly difficult for individual restaurants to operate sustainably and economically. However, the Hamburger-Konzern sees room for 500 new restaurants in Germany alone over the next ten years.

Bank of America raises target price Analysts at BofA Securities continue to rate McDonald’s stock as „neutral.“ The target price was raised from $291 to $341 after an update on January 29, 2024.

McDonald’s stock in weekly chart – ISIN: US5801351017


Assessment and technical outlook Based on earnings estimates for 2024, the burger chain’s stock has a price-earnings ratio of 23.5 and a dividend yield of 2.3%. After a V-shaped recovery in the stock last year, we may now see a pause before McDonald’s stock breaks new records.

Conclusion Inflation and changing eating habits are likely to continue to drive growth for the fast food industry. I don’t know about you, dear readers, but I think McDonald’s has found a new concept that could work in many markets.