The Beiersdorf stock is showing a very solid performance in 2023 after somewhat mixed years due to the Coronavirus crisis and the Ukraine war. Since the beginning of January, there has been a plus of about 19 percent on the stock exchange board and in recent days the trend is clearly pointing upwards (as of 23 November, approx. 9.30 a.m.).

The basis for this is the strong business development despite persistent economic problems. As part of the nine-month figures, Beiersdorf has also raised its sales forecast for the full year. Above all, the core brand Nivea is running smoothly – long-term investors should keep an eye on the DAX company’s paper.

Beiersdorf with very decent nine-month figures With around 7.3 billion euros, the Hamburg-based traditional company’s sales are about 11 percent higher after 3 out of 4 quarters than in the same period of the previous year. Although the segment with the luxury brand La Prairie (due to Daigou) has performed much weaker, the core brand Nivea and skin care products (Eucerin and Aquaphor) have pulled it out.

Due to the strong development, Beiersdorf has raised its sales forecast for the year 2023 – this step had already been discussed in advance of the quarterly report. Revenue growth for the full year is now expected to be in the low double-digit percentage range. The EBIT-sales ratio should remain slightly above the level of the previous year.

Beiersdorf stock remains interesting for long-term investors Economic downturns and geopolitical uncertainties can only do very little to a company like Beiersdorf, as the sales growth in the first 9 months of the year shows. Brands like Nivea, Eucerin or tesa are internationally well positioned, making the DAX company very crisis-resistant.

After the nine-month figures at the end of October, many analysts have confirmed their target prices. In addition to some more pessimistic voices (such as Deutsche Bank or UBS), the majority see target prices above the current level. Barclays, for example, has set the target price at 141 euros, Jefferies even sees a target price of 150 euros.

No miracles are to be expected from the Beiersdorf stock in the coming quarters either. Investors generally know what to expect from the consumer goods company: steady, solid growth coupled with crisis resistance and brand power. The long-term chart shows the strong performance of the Beiersdorf stock over many years.