The Hugo Boss stock has performed well overall in 2023 and particularly the past few weeks have been impressive. After price losses in the months of August to October, the paper has climbed more than 25 percent since the beginning of November and is almost back to 70 euros (as of December 15, around 10 am).

The fashion conglomerate is currently in a real year-end rally, which is related to the overall market with strong figures and the catch-up potential through the consolidation in the fall. In the medium and long term, Hugo Boss stock still has more potential, which is also reflected in the current analyses.

Hugo Boss with convincing figures and outlook The 3rd quarter was closed by the MDAX company with a turnover of 1.03 billion euros and a net profit of 63 million euros. For the full year 2023, turnover is expected to be between 4.1 and 4.2 billion euros (12 to 15 percent above 2022), EBIT is expected to be between 400 and 420 million euros (20 to 25 percent above 2022).

What convinces investors and analysts in addition is Hugo Boss’s medium-term targets. As part of the „CLAIM 5“ strategy, sales should climb to 5 billion euros by 2025 and the EBIT margin should rise to 12 percent – currently the margin is around 10 percent. The dividend payout ratio for shareholders should remain in a range of 30 to 50 percent.

Hugo Boss stock: price potential despite rally With a 25 percent rally in a few weeks, setbacks in the Hugo Boss stock are of course not excluded. Nevertheless, the prospects for the paper are still good even after the year-end rally, which is confirmed by the latest analyst opinions. The majority recommend buying the Hugo Boss stock.

While JPMorgan confirmed the target price of 80 euros and the neutral vote, Hauck & Aufhäuser raised the target price from 72 to 84 euros at the beginning of the week – a price potential of almost 20 percent. Investors should continue to keep an eye on Hugo Boss stock, the fashion conglomerate is still on a growth path.