CES: German companies show themselves in good form The annual Consumer Electronics Show (CES) in Las Vegas is known for its impressive display of cutting-edge technology and innovative products. This year, German companies are making a strong showing and demonstrating their prowess in the industry. From household appliances to automotive technology, German companies are showcasing their latest advancements and proving their commitment to staying ahead of the game. Brands such as Siemens, Bosch, and Volkswagen are highlighting their contributions to the world of technology and how they are continuously pushing the boundaries. One standout product is Bosch’s new smart home system, which allows for seamless integration of various household devices and appliances. This innovative system not only makes daily tasks more convenient, but also promotes energy efficiency and sustainability. Volkswagen’s new electric vehicle, the ID.3, is also generating buzz at the CES. With its sleek design and impressive range, it’s clear that German car manufacturers are not falling behind in the race towards electric mobility. Overall, German companies are leaving a lasting impression at this year’s CES with their innovative products and commitment to excellence. They are proving that they are not only keeping up with the rapidly changing world of technology, but also leading the way towards a smarter and more sustainable future.
You may have seen the partially spectacular pictures in the media: The technology industry experienced an impressive climax in the first days of January. The Consumer Electronics Show (CES) in Las Vegas was the center of the technology world from January 9th to 12th. Over 4,000 companies presented their technical innovations for 2024 at CES.
And while there is a gloomy mood in Germany these days (think, for example, of the recent recession reports), German companies once again shone in Las Vegas.
We don’t need to hide – even in technology matters – on a global level. Unfortunately, the practical implementation is often hindered by domestic politics, but this should not be confused with a lack of innovation in German companies.
BMW with a strong presence in Las Vegas The German premium car manufacturer BMW had one of the most spectacular trade fair appearances in Las Vegas. The Munich-based company presented many new technology features at CES. These technological innovations were not about topics that will only play a role in a few years, but about things that will soon be experienceable in series vehicles.
Key roles are played by the integration of so-called augmented reality features that directly merge into the reality in front of the vehicle, as well as the new possibilities of artificial intelligence (AI). To explain: Augmented reality (AR) stands for enhanced reality. This refers to the interaction between digital and analog life.
When it comes to AR, BMW connects the driver’s field of vision with virtual objects using an augmented reality glasses. For example, navigation and hazard warnings can be displayed where they are actually relevant.
In the field of AI, BMW is jumping on a megatrend and is bringing a modern voice assistant to the market together with Amazon’s Alexa.
German hidden champions benefit from the chip boom In the booming market of artificial intelligence, Germany can also score points with hidden champions such as Aleph Alpha and DeepL. And in the chip sector, although we do not have a global leader in AI like Nvidia, we have first-class, innovative chip specialists with Elmos Semiconductor (strong presence in Las Vegas) and X-FAB.
The management consultant Frank Dopheide recently hit the nail on the head in the „Handelsblatt“: Globally, there are around 3,300 family-owned world market leaders. 350 in the USA, 97 in China. In contrast, Germany has 1,573 hidden champions. Almost every second family-owned world market leader comes from Germany.