Amazon Stock Takes Aim at its Highs

Last Updated: 12. Dezember 2023By

Do you have your gifts together yet? During these days, the Christmas business, the most important and by far the most profitable time of the year for retail business, is running at full speed. On peak days up to 20 million packages are delivered in Germany. While the Germans are a bit more restrained, the Americans want to spend significantly more than last year.

Online retailers, led by Amazon, are profiting greatly from the shopping boom. After a massive correction in 2022, the stock of the US giant is now back on track. The chart technique gives a green light for further price increases.

Online giant Amazon is a major beneficiary of the pre-Christmas shopping boom and now delivers more packages than both UPS and FedEx. However, the US company is far more than just the world’s largest online department store. The giant is also excellently positioned in many other areas.

With its service „Prime Video“, Amazon is one of the leading streaming providers. The important cloud business is a particularly strong growth engine. Here, Amazon Web Services (AWS) is number one worldwide ahead of Microsoft and Alphabet (Google).

The US company has also positioned itself in the health sector. During the Corona pandemic, Amazon had already launched an online pharmacy. A while ago, the company acquired One Medical. The company operates 180 family doctor practices in the US. Customers pay $200 a year and can book virtual treatment or an appointment on site online.

For the third quarter, Amazon reported a revenue increase of almost 13% to 143.08 billion dollars. On the bottom line, the company earned 9.88 billion dollars, more than three times as much as in the previous year.

For the full year 2023, analysts expect a revenue increase of 11% to a new record of 570.66 billion dollars. The record result from 2021 is not expected to be reached in terms of earnings. After a loss in the previous year, analysts are forecasting earnings of $2.67 per share.

If you believe the estimates, the earnings should more than double by 2026. For the next five years, analysts expect an average annual growth rate of 87%.


Record high within reach After the heavy setback in 2022, Amazon’s stock has developed a new strong upward trend this year. The correction in October has already been made up. Recently, the price at 149 dollars marked a new annual high.

The way for further price increases is thus free. In the new stock market year, the Amazon stock should be able to aim for its previous record again. This was reached in July 2021 at just under 189 dollars.