Adidas‘ stock has delivered a strong performance especially in Q4 and has been trading above the 190 Euro mark (as of December 19th, around 12pm) for several weeks now. Since the beginning of the year, the share price has even increased by around 50 percent – considering the problems Adidas had in 2023, that’s quite remarkable.

The outlook for the coming year is decent. Especially the decreasing inventory levels and major sporting events should help the sports article giant in 2024. Most analysts are also optimistic and expect higher share prices at Adidas. Last week there was a particularly significant increase.

What the latest analyses say about Adidas‘ stock In terms of the upcoming financial year 2024, one can certainly be optimistic in terms of revenue and gross margin. After the debacle with the Yeezy series and the overstocked warehouses, Adidas seems to have overcome the toughest phase. In the next year, the company is relying on a slowly improving China business and sporting events such as the UEFA European Championship in Germany or the Olympic Games in Paris.

In the latest analysis by Bernstein Research, the target price for Adidas‘ stock was kept at 205 Euros and the rating „Outperform“ was maintained. But there are also more positive voices: Previously, JPMorgan had raised the target price from 195 Euros to a hefty 230 Euros and highlighted better prospects for the DAX company in 2024.

Adidas with top performance in crisis year In the current financial year, Adidas had to cope with the financial repercussions of the Kanye West scandal, the generally difficult market environment and the very full warehouses – a much-quoted „transition year“ for Adidas. But the chart hardly reflects the problems.

With a share price increase of around 50 percent, Adidas‘ stock is one of the biggest winners in 2023 and especially the year-end rally was impressive. Historically, however, there is still room for improvement and a successful start to the new year or a possible jump above the 200 Euro mark could give the Adidas stock a lot of momentum. Long-term investors should always keep an eye on the DAX title solely because of its brand strength.